Target to Carry iPhone – Pre-empting HP’s Distribution Prowess?

It’s probably premature to consider that Apple considers HP-Palm as a formidable future competitor, but certainly iPhone feels the heat from Android at least. Consider their latest move—selling the iPhone 4 and 3G at Target stores across the country. Note that while I have nothing whatsoever against Target, it’s not really the sort of place that one expects Apple to push its products. Unless, of course, Apple really is turning into a full-on consumer products company, in which case it doesn’t surprise me in the least.

Via MacRumors, we have Target’s statement:

"At Target we continue to offer our guests the best in electronics so we’re happy to add iPhone to our Target Mobile offerings," said Mark Schindele, senior vice president, merchandising, Target. "With expert support from Target Mobile specialists and in-store activation, our guests will be able to leave the store with a new, working iPhone3GS or iPhone4 in-hand."

Apparently Target has been selling the iPad since last month, something I’d missed completely. Nevertheless, I do find it interesting that Apple is pushing its high-margin, relatively high-priced product through Target, which is essentially a low-cost retail outlet.

This also creates an interesting situation for HP-Palm, which I’m sure hopes to leverage HP’s distribution channels in pushing future webOS devices. One thing that HP has over Apple in the personal computer space is the number of retail, wholesale, and online establishments that sell HP products. While Apple has a long ways to go to catch up to HP in this respect, adding outlets like Target get them a few steps closer.

The smartphone market sure is getting interesting, isn’t it?


  1. [...] This post was mentioned on Twitter by Paris E and Paris E, AboutwebOS. AboutwebOS said: Apple to sell iPhone at Target. Can't wait to see #webOS for sale in more places: @Palm @HP_PC [...]

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