HP Trademarks Myte, Veer, and Gyst, But For What?

News is making the rounds this morning about some new trademark applications that HP recently submitted to the USPTO. They go something like this.

Myte

IC 009. US 021 023 026 036 038. G & S: Computers; computer hardware; computer software; computer peripherals; computer and communications networking hardware and software; computer hardware, namely memory cards; computer hardware for telecommunications; computer monitors; computer keyboards; mobile digital electronic devices; mobile computers; handheld computers; portable computers; tablet computers; personal digital assistants; electronic organizers, electronic notepads; computer memories; telephones; mobile telephones; pagers; smartphones, videophones; mobile and handheld communications devices for sending and receiving data, information and other digital content, including audio and video content, namely handheld computers, mobile phones and smartphones; photographic and video cameras; audio players; video players; multimedia players; computer communications software; computer software, namely, prerecorded computer programs for personal information management, database management software, character recognition software, telecommunications software, telephony management software, electronic mail and messaging software, paging software, database synchronization software, computer programs for accessing, browsing and searching online databases; computer game programs; video game software; downloadable computer and video games; downloadable music, audio, video and entertainment related content; computer carrying cases; accessories, parts and cases for all the foregoing sold as a unit; instruction manuals in electronic form supplied with the foregoing sold as a unit; apparatus for recording, transmission or reproduction of data, text, graphics, sound or images; blank magnetic data carriers; prerecorded magnetic data carriers featuring software for use in connection with handheld communications devices, namely, mobile phones and smartphones; calculating machines, data processing equipment

Gyst

IC 009. US 021 023 026 036 038. G & S: Computers; computer hardware; computer software; computer peripherals; computer and communications networking hardware and software; computer hardware, namely memory cards; computer hardware for telecommunications; computer monitors; computer keyboards; mobile digital electronic devices; mobile computers; handheld computers; portable computers; tablet computers; personal digital assistants; electronic organizers, electronic notepads; computer memories; telephones; mobile telephones; pagers; smartphones, videophones; mobile and handheld communications devices for sending and receiving data, information and other digital content, including audio and video content, namely handheld computers, mobile phones and smartphones; photographic and video cameras; audio players; video players; multimedia players; computer communications software; computer software, namely, prerecorded computer programs for personal information management, database management software, character recognition software, telecommunications software, telephony management software, electronic mail and messaging software, paging software, database synchronization software, computer programs for accessing, browsing and searching online databases; computer game programs; video game software; downloadable computer and video games; downloadable music, audio, video and entertainment related content; computer carrying cases; accessories, parts and cases for all the foregoing sold as a unit; instruction manuals in electronic form supplied with the foregoing sold as a unit; apparatus for recording, transmission or reproduction of data, text, graphics, sound or images; blank magnetic data carriers; prerecorded magnetic data carriers featuring software for use in connection with handheld communications devices, namely, mobile phones and smartphones; calculating machines, data processing equipment

Veer

IC 009. US 021 023 026 036 038. G & S: Computers; computer hardware; computer software; computer peripherals; computer and communications networking hardware and software; computer hardware, namely memory cards; computer hardware for telecommunications; computer monitors; computer keyboards; mobile digital electronic devices; mobile computers; handheld computers; portable computers; tablet computers; personal digital assistants; electronic organizers, electronic notepads; computer memories; telephones; mobile telephones; pagers; smartphones, videophones; mobile and handheld communications devices for sending and receiving data, information and other digital content, including audio and video content, namely handheld computers, mobile phones and smartphones; photographic and video cameras; audio players; video players; multimedia players; computer communications software; computer software, namely, prerecorded computer programs for personal information management, database management software, character recognition software, telecommunications software, telephony management software, electronic mail and messaging software, paging software, database synchronization software, computer programs for accessing, browsing and searching online databases; computer game programs; video game software; downloadable computer and video games; downloadable music, audio, video and entertainment related content; computer carrying cases; accessories, parts and cases for all the foregoing sold as a unit; instruction manuals in electronic form supplied with the foregoing sold as a unit; apparatus for recording, transmission or reproduction of data, text, graphics, sound or images; blank magnetic data carriers; prerecorded magnetic data carriers featuring software for use in connection with handheld communications devices, namely, mobile phones and smartphones; calculating machines, data processing equipment

Given how hungry everyone is for new HP Palm hardware (and information about it), the assumption seems to be that these are for HP Palm devices. However, “Palm” isn’t mentioned anywhere in the trademark applications, and so while they could be paired with Palm, as in the “Palm Gyst,” that’s not what the applications are for.

In short, it’s a huge assumption that these are being trademarked for upcoming smartphones (or tablets, or anything else Palm-related). In fact, given their breadth, they could be trademarks for whole new lines of products and services.

I’m as hopeful as everyone that we’ll be getting some juicy information sometime in the next few months (or maybe even sooner). I’m just not so sure that these trademarks are it.

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